Graphic Design Passion
"Benjamin Franklin's ingenuity gained in strength as did his cunning and in 1737 he had replaced his counterpart in Pennsylvania, Andrew Bradford as postmaster and printer after a competition he instituted and won. He showed his prowess by running an ad in his General Magazine and the Historical Chronicle of British Plantations in America the precursor to the Saturday Evening Post that stressed the benefits offered by a stove he invented, named called the Pennsylvania Fireplace. His invention is still sold today and is known as the Franklin stove. "American advertising initially imitated British newspapers and magazines. Advertisements were printed in scrambled type and uneven lines that made it difficult to read. Franklin better organized this by adding 14 point type for the first line of the advertisement; although later shortened and centered it, making "headlines". Franklin added illustrations, something that London printers had not attempted. Franklin was the first to utilize logos, which were early symbols that announced such services as opticians by displaying golden spectacles. Franklin taught advertisers that the use of detail was important in marketing their products. Some advertisements ran for 10 20 lines, including color, names, varieties, and sizes of the goods that were offered. The printing press made books more widely available.
Forgetting to Sign a ContractYou must always keep up with the latest graphic design trends, graphic design software, etc. The Graphic Artists Guide Handbook is also a must have for any professional graphic designer. Always be sure to keep your software up to date. 8. Not Setting a Deadline Not setting a deadline and sticking to it is a common mistake that is often overlooked and should be included in the agreed upon contract. Urgency to get the job done for the client should be a number one priority. 9. Investing in Too Much Software This is another mistake that a lot of graphic designers who are just starting out make. Sure, a new iPhone or iPad would be nice, but if it's not essential for your business, then don't buy it. It seems like literally everybody is interested in design. Young people prefer this field to anything else.